Christmas Inc

Web, Brand and print

CLient

  • DIgital Design & Web Development

Services

  • Brand Strategy
  • Full Rebrand
  • Key Messaging and Tone of Voice

Deliverables

  • Copywriting
  • Brand Guidelines
  • Collateral Design
  • Content Strategy

 

Other

  • WordPress Build
  • SEO
  • Analytics

Website

  • Brochure Printing

 

Overview

The Client

Christmas INC is a professional Christmas decorators for high-end, luxury and large corporate clientele in and around the London area. Their commercial clients include Vue Cinemas, De Beers Diamonds, Crowne Hotels, Dirty Martini and Hackett.

The Brief

The company had expanded since their founding in 2015 and were keen to develop a new brand, collateral and web package that, in the client’s own words, creates them as the ‘Aston Martin of Christmas decorators’.

The Brand

The Mark

We were keen to create a refined yet festive package for Christmas, INC. We resolved to focus on the ligature in the new simple typographic mark due to its refined yet playful resemblance of a Christmas bauble. The flourish established in the logo itself figures across all of their collateral, bringing the visuality of the package full-circle.

Website Redesign

Web & Brochure

On the company’s new website, we focused on keeping the layout clean, refined and festive to match the brand itself and carry the wider identity across the company’s most important customer-facing piece of brand architecture. We also enjoyed working with Christmas INC developing their print specification for their brochure and business cards, which are printed on specialist stocks including a Splendorgel inner and a gorgeous Foilco blocked black outer. Their business cards were also foiled and duplexed to enhance the luxury of the overall brand impression.