Bringing cybersecurity to the masses
Blackfoot is a leading UK cybersecurity firm, ensuring that their organisations are protected against the most sophisticated digital threats worldwide. But in a sector hampered by the 'invisibility' of the threat, and the incomprehensibility of much of the language used, several firms struggle to communicate their message and have appropriate cybersecurity websites. Blackfoot was previously one of these firms.
Creating the Look
Drawing reference from ideas of images of traditional crime, we focused on how to ‘translate’ these into a digital format. By representing them flatly we aimed to create a visual identity that felt at home in the digital space, but communicated the reality of the crimes being committed.
Creating the voice
By engaging with Blackfoot’s entire 25-strong team in a collaborative workshopping exercise, we were able to determine their brand voice. They determined that the tone they wished to speak with was that of candour, sincerity, and being expert but also friendly – as a celebrity they likened Blackfoot to Professor Brian Cox.
A Full Service
In total the project demanded work on strategy & service architecture consultancy, branding, visual identity, verbal identity, web design and development, print design, and even animation. We are proud to have worked with Blackfoot so closely for over a year to deliver real business transformation in how they approach selling their services.
Blackfoot have reported an increase in sales and have been able to expand, as well as now planning a substantial marketing strategy to encompass content, events, and CRM integration. We look forward to working with them on phase 2 of their brand execution.