Crucible creates bold digital concepts and market-focused digital products.

We approach projects consultatively to ensure what we produce helps our clients achieve their organisational goals. The close relationships we build with our clients help us work considerately towards deliverables which are fully integrated within their businesses.


How we work

We are Collaborative

We work with you to achieve your goals. This doesn’t mean we expect you to do all the work, but instead that we understand the huge impact that branding, web and digital projects can have on your business, and want to work closely with you to ensure that we achieve your goals.

We are Creative

Everything is better if you add delight. There’s nothing wrong with a functional website, but your users will keep coming back if they are also engaged by using it. By combining innovative UX and dynamic UI, we always aim to break boundaries within our creative projects.

We are Considerate

We know that this might be the first time that your team is going through this process. Maybe you need to onboard senior stakeholders, perhaps you need management buy-in before you can get your project budget signed off. We can assist you and your team at every stage of your project’s journey.

We are Consultative

It’s not our first rodeo. As an experienced agency we are able to think about the business impact of the brief you’ve given us. We won’t be afraid to recommend alternative solutions, or to tell you if we think you’re taking a misstep. What’s most important is that the project achieves your organisational goals.

We are Curious

We’re always looking for new solutions to difficult problems. We don’t specialise in a particular sector because so many specialist agencies only think in terms of their own sector – rather than how to push beyond it. Our job is to make your company stand out from the crowd.


Craig Slade

Founder & Creative Director

With his roots in graphic design for the arts, Craig has since turned his expertise to delivering stunning creative concepts for digital in a variety of sectors. He is clients’ first point of contact on most projects and gives steer and direction to the agency and its creative output.

Alex Curtis

Senior Project Manager

Alex is clients’ chief point of liaison during their projects with us. When he’s not working with clients, he turns his expertise in UX and project management to running the agency internally.