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Cambridge Union Rebrand

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Project Summary
In April 2016, Crucible proposed to the Cambridge Union the idea of a rebrand, aiming to modernise the society's image from a reasonably outdated brand into an identity and set of collateral suitable for the outward-looking, forward-thinking 21st century Cambridge Union. The project also sought to unite a set of previously disparate branding elements, presenting one unified public facing set of visual materials and marketing collateral.
Client
Cambridge Union
Credits

Creative Director

Craig Slade

Designers

Kate Tilbrook & Craig Slade

Account Handler

Alex Curtis